Your Privacy Matters

PK1974 Privacy Policy

We believe in being upfront about how we handle your data. This policy explains exactly what information PK1974 collects, why we collect it, and how we keep it safe.

Last Updated: 1 January 2026

How We Protect Your Information

Here are the six pillars of PK1974's approach to data privacy. Each one is covered in full detail in the policy below.

Minimal Data Collection

We only collect information that is genuinely needed to run your account, process transactions in PKR, and deliver a smooth gaming experience. Nothing extra, nothing unnecessary.

Encrypted Storage

All personal data held by PK1974 is stored using industry-standard encryption. Payment details, account credentials, and identity documents are protected at rest and in transit.

No Data Selling

PK1974 does not sell, rent, or trade your personal information to third parties for marketing purposes. Your data stays with us and our trusted service providers only.

Your Rights, Respected

You can request access to your data, ask for corrections, or request deletion at any time. We make it straightforward to exercise your rights without jumping through unnecessary hoops.

Transparent Cookie Use

We use cookies to keep the platform running properly and to understand how players use PK1974. We explain exactly what each type of cookie does so there are no surprises.

Policy Change Notices

If we update this Privacy Policy in a meaningful way, we will notify registered players via email or an in-platform notice before the changes take effect. No silent updates.


Summary: PK1974 collects only what it needs, protects it with serious security measures, and never sells it. Read the full policy below to understand exactly how your data is handled.

1 About This Policy

This Privacy Policy describes how PK1974 collects, uses, stores, and shares personal information when you visit our website, create an account, or use any part of our gaming platform — including our mobile app available for download on the App page.

By registering with PK1974 or continuing to use our services, you confirm that you have read and understood this policy. If you do not agree with how we handle your data, please do not register or use the platform. You can contact our support team with any questions before deciding.

This policy should be read alongside our Terms and Conditions and Responsible Gaming guidelines, which together govern your use of PK1974.

2 Data We Collect

PK1974 collects personal information in several ways — directly from you when you register or interact with the platform, automatically when you browse or play, and occasionally from third-party providers who help us verify your identity or process payments.

The table below summarises the main categories of data we collect and where each comes from:

Data Category Examples Source
Identity Information Full name, date of birth, CNIC number (for verification) Provided by you at registration or verification
Contact Details Email address, phone number Provided by you
Financial Information JazzCash / Easypaisa account number, bank details, transaction history in PKR Provided by you; confirmed by payment providers
Account Activity Login times, bets placed, games played, bonus usage, withdrawal requests Automatically recorded by our systems
Device & Technical Data IP address, device type, browser, operating system, session duration Collected automatically via cookies and server logs
Communications Support chat transcripts, emails sent to us Provided by you when contacting support

We do not collect sensitive categories of data such as racial or ethnic origin, political opinions, or health information. If age verification requires additional documentation, that document is reviewed and then deleted once the check is complete.

3 How We Use Your Data

Every piece of information PK1974 holds about you is used for a specific, legitimate purpose. We do not use your data in ways that go beyond what is reasonably expected for an online gaming platform. The main uses are:

  • Account management: Creating and maintaining your player account, verifying your identity and age, and keeping your account secure.
  • Processing transactions: Handling deposits and withdrawals in PKR through your chosen payment method — whether that is JazzCash, Easypaisa, Raast, bank transfer, or another supported wallet.
  • Providing gaming services: Delivering slots, bingo, sports betting on cricket, PSL, T20 internationals, football, and esports markets, along with VIP rewards and promotions.
  • Customer support: Responding to your questions, resolving disputes, and investigating complaints.
  • Platform improvement: Analysing how players use PK1974 so we can fix issues, improve the user experience, and develop new features.
  • Responsible gaming: Monitoring account activity for signs of problem gambling and enforcing self-exclusion or deposit limits when requested.
  • Fraud prevention: Detecting and preventing cheating, money laundering, and other prohibited activities as outlined in our Terms and Conditions.
  • Marketing communications: Sending you promotional offers, bonus updates, and news about new games — but only if you have opted in to receive these messages. You can opt out at any time.

We will never use your data to make fully automated decisions that have a significant legal or similarly significant effect on you without giving you the opportunity to request a human review.

4 Legal Basis for Processing

PK1974 only processes your personal data where we have a valid legal reason to do so. Depending on the specific use, we rely on one of the following grounds:

  • Contractual necessity: Processing your account information, transactions, and gaming activity is necessary to deliver the services you have signed up for.
  • Legitimate interests: Fraud detection, platform security, and service improvement are carried out based on our legitimate business interests, balanced against your right to privacy.
  • Consent: Marketing emails and push notifications are sent only where you have given us clear consent. You can withdraw that consent at any time by updating your notification preferences in your account settings.
  • Legal obligation: Certain identity verification and record-keeping processes are carried out to meet anti-money laundering and responsible gaming obligations.

5 Sharing Your Data

PK1974 does not sell your personal information. We share data only in limited circumstances with trusted parties who need it to help us deliver our services:

  • Payment processors: Your financial details are shared with payment providers such as JazzCash, Easypaisa, Raast, or your bank solely to process your deposits and withdrawals in PKR.
  • Identity verification services: Where required, we may share your identification documents with a third-party verification provider to confirm your age and identity.
  • Technology partners: Companies that host our servers, provide our gaming software, or support our customer service systems may process data on our behalf. All such partners are contractually required to handle your data securely and only for the purposes we specify.
  • Analytics providers: Anonymised, aggregated usage data may be shared with analytics tools to help us understand platform performance. This data cannot be used to identify you personally.
  • Legal requirements: If we are required by law to disclose information — for example, in response to a valid legal order — we will comply. Where permitted, we will notify you before doing so.

All third-party partners who handle your data on our behalf are subject to strict data processing agreements. They cannot use your information for their own purposes.

6 Cookies & Tracking

PK1974 uses cookies and similar tracking technologies to keep the platform working correctly and to understand how it is being used. A cookie is a small text file placed on your device when you visit our website or use our app.

We use the following types of cookies:

  • Essential cookies: These are required for the platform to function. Without them, you cannot log in, navigate the site, or place bets. These cannot be turned off.
  • Functional cookies: These remember your preferences — such as your preferred language, default payment method, or notification settings — so you do not have to re-enter them every time you visit.
  • Analytics cookies: These help us understand which pages are most popular, how players move through the platform, and where technical issues are occurring. The data collected is anonymised.
  • Security cookies: These help us detect unusual login patterns, prevent unauthorised access, and protect your account from fraud.

You can manage cookie preferences through your browser settings. Please be aware that disabling essential cookies will affect your ability to use PK1974 properly. We do not use third-party advertising cookies or share cookie data with ad networks.

7 Data Retention

PK1974 keeps your personal data for as long as your account is active and for a reasonable period after account closure to meet our record-keeping obligations. Specific retention periods vary depending on the type of data:

  • Account and identity information is retained for the duration of your account and for a period of up to five years after closure.
  • Financial transaction records are kept for up to seven years to satisfy standard financial record-keeping requirements.
  • Customer support communications are retained for up to three years after the interaction closes.
  • Marketing consent records are kept until you withdraw consent, plus a reasonable period to demonstrate compliance.
  • Technical and device logs are typically retained for a rolling period of 12 months.

Once the relevant retention period expires, your data is securely deleted or anonymised so it can no longer be linked back to you. If you request early deletion of your account, we will process this as quickly as practicable, subject to any outstanding legal or contractual obligations.

8 Security Measures

Protecting your data is something PK1974 takes seriously. We implement a range of technical and organisational measures designed to prevent unauthorised access, accidental loss, or disclosure of your personal information. These include:

  • SSL/TLS encryption for all data transmitted between your device and our servers.
  • Encryption of sensitive data at rest, including payment details and identity documents.
  • Access controls that ensure only authorised PK1974 staff can view personal data, and only to the extent needed for their role.
  • Regular security reviews and vulnerability assessments of our platform and infrastructure.
  • Two-factor authentication options for player accounts to add an extra layer of login security.
  • Secure deletion procedures for data that is no longer required.

While we work hard to protect your data, no online platform can guarantee absolute security. We encourage you to use a strong, unique password for your PK1974 account and to log out when using shared or public devices. If you ever suspect your account has been accessed without your permission, contact our support team immediately.

9 Your Rights

As a PK1974 player, you have a number of rights in relation to your personal data. We are committed to making it straightforward to exercise these rights without unnecessary delays.

Right of Access

You can request a copy of the personal data PK1974 holds about you at any time. We will provide this within a reasonable timeframe after verifying your identity.

Right to Rectification

If any of the information we hold about you is inaccurate or incomplete, you can ask us to correct it. You can update basic account details yourself through your account settings.

Right to Erasure

In certain circumstances, you can request that we delete your personal data. Where we are legally required to retain records, we will inform you of any limitations on this right.

Right to Restrict Processing

You can ask us to temporarily stop processing your data in certain situations — for example, while you contest the accuracy of data we hold or object to how we are using it.

Right to Data Portability

Where processing is based on your consent or a contract, you can request a structured copy of your data in a commonly used, machine-readable format.

Right to Withdraw Consent

Where we rely on your consent to send marketing messages or notifications, you can withdraw that consent at any time through your account notification settings or by contacting support.

To exercise any of these rights, contact our support team through the Help section of the PK1974 platform or visit our FAQ page for guidance. We will respond within a reasonable period and may need to verify your identity before processing certain requests.

10 Children's Privacy

PK1974 is strictly an adults-only platform. We do not knowingly collect personal data from anyone under the age of 18. If you are a parent or guardian and believe that a minor has registered on PK1974 or accessed an account, please contact our support team immediately. We will investigate and, if confirmed, close the account and delete any associated personal data as promptly as possible.

As part of our commitment to responsible gaming, PK1974 may request age verification documents at any stage. This is to protect younger users and to ensure the platform remains a safe environment for adults.

11 Changes to This Policy

PK1974 may update this Privacy Policy from time to time to reflect changes in how we operate, improvements to our security practices, or other legitimate reasons. When we make significant changes, we will notify registered players via email or through a prominent notice on the platform before the updated policy comes into effect.

The "Last Updated" date at the top of this page will always reflect the most recent revision. We encourage you to review this policy periodically. Continued use of PK1974 after an update has been notified constitutes acceptance of the revised policy.

If a change materially affects how we use your data and you do not agree with it, you are entitled to close your account before the change takes effect. Contact our support team if you have concerns about any upcoming update.

12 Contact Us

If you have any questions about this Privacy Policy, want to exercise your data rights, or have a concern about how your personal information is being handled, our support team is available around the clock. You can reach us through the Help section within the PK1974 platform or by visiting our FAQ page.

For written privacy requests, please include your registered account email address and a clear description of your request so we can verify your identity and respond as efficiently as possible.

You can reach our privacy team by email at: [email protected] — please allow up to 48 hours for a response to privacy-related enquiries.


Your Data Is Safe. Your Game Is Ready.

Now that you know how we protect your privacy, create your free account and enjoy cricket betting, PSL markets, slots, bingo, and exclusive VIP rewards — all in PKR.